File 02 · About
Self‑taught florist since 2008. Serial entrepreneur. ADHD mom who wears too many hats.
Creative Intuition Guide · Educator · Speaker
Hi,
I'm Janelle.
Founder and chief creative officer of Lavenders Flowers (2012) and Tono + Co (2015). Now building The Hive.
My story
From the gray shirt back to the cobalt one.
i.
My mom is an artist, and I grew up with The Artist's Way in my hand. I studied drawing, sculpture and painting in Italy. I'm a self-taught florist, working with flowers since 2008 and teaching other florists since 2014.
ii.
I didn't find out I was neurodivergent until my 30s. For years I wore the gray shirt instead of the cobalt one. Getting my creative self back took practice: noticing, asking why, following the pull.
iii.
I guide people back to their sparkle, the creative, intuitive self they safely tucked away. Sometimes that's a flower lesson. Sometimes it's a little team of AI helpers carrying the busy work.
The file
A few things to know.
Kind words
From the Finding Your Sparkle talk
Courtney Del Rio
“It felt like so much more than just art and creativity. You are aspirational and a bloody vibe.”
Earth Mystery SchoolCandice Lelièvre
“I love your bubbly energy and the creativity that oozes out of you when you speak.”
Earth Mystery School